I am writing about an advert for Herbal Essences, fruit fusion. The main picture is of a lady squeezing the juice out of an orange. This has been used because the woman has nice, shiney, volumey hair that everybody wants. The colour scheme and font are fruity, vibrant and bold like the product. The colours are eye-catching and attract your attention. The adverts slogan is "The juicy way to boost your volume". This is persuasive because it says that is will give Your hair volume like on the picture which looks nice. Other pursasive feautures used in the advert are saying citrus lift volumies your hair big time. Using direct words like your are very persusive to the buying audience. This advert is stereotypical because its a woman doing it and it like men dont wash their hair which they do. The target audience is everybody that wants volumey, shiney hair which is usually teenagers and young adults. Over all i think its a good advert and i would definately consider buying it.
